Understand
Explore the money beliefs and habits shaped by family, culture and experience.
Why money feels hard
Launching Summer 2027
Open your free resources
UK FINANCIAL EDUCATION · ROOTED IN CULTURE
Rooted in Culture. Your Choices. Your Wealth.
YELEE is the fun, beginner-friendly app (with a little humour along the way) for people who want to understand how budgeting, saving and long-term investing can work for them.
- Understand how upbringing and culture can shape your relationship with money
- Practise budgeting, saving and investing decisions
- Prepare for life's changes
Learn budgeting, saving and long-term investing the simple, grounded way — with lessons shaped by identity, culture and lived experience.
No betting. No hype. Just steady, informed saving and investing built on knowledge, confidence and culture.
Take calculated risks — not gambles.
YELEE is a UK-focused financial education app created with the experiences of people of African, Asian and Caribbean heritage in mind, and open to everyone.
The YELEE app launches in Summer 2027. Sign up now to get free resources and be first to know when the app is launched.
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ILLUSTRATIVE PREVIEWPlanned for launch
01 · UNDERSTAND
“What did money mean in the house you grew up in?”
Reflective prompt · Free resource
02 · PRACTISE
Sample goal: emergency fund£840 of £1,200
Hypothetical figures · £100 a month
03 · PREPARE
Scenario: you start a new job with a different pay date. What changes first?
Life-change scenarioUnderstandwhere money beliefs come from
Practisethe choices you face today
Preparefor the changes life may bring
Understand your money. Practise your choices. Prepare for what life brings.
Meet YELEE
Discover a fresh approach to learning about money and investing. YELEE combines practical tools, interactive learning and relatable real-world examples to make long-term investing easier to understand. Explore your money mindset, practise budgeting and saving, and learn to take calculated risks, not gambles. See how it works and find out how to get your free resource.
What the video shows: why money decisions can feel hard, then YELEE's three steps: understand the money beliefs you grew up with, practise budgeting, saving and investing decisions, and prepare for how money changes when life does. It ends with a taste of Rachida's story from the free resource and how to sign up for free resources. The video has music and no spoken words.
Money is more than numbers.
YELEE is your go-to interactive learning platform for beginners — Budgeting, Saving and Investing 101 made simple, self-paced, and fun.
Our content is designed for people from diverse learning journeys, using relatable cultural examples to make investing clear, engaging, and relevant.
The way we manage money can be shaped by what we learn at home, the choices we face and the changes life brings.
Practise
Try budgeting, savings goals and hypothetical investing scenarios in an interactive learning environment.
How YELEE helpsPrepare
Consider how your finances might change with a new job, a growing family, a separation, a move, a loss of income or a new financial opportunity.
Explore life changesMoney decisions are hard enough.
Budgets that never seem to stretch. Savings goals that feel out of reach. Investment terms that sound like another language. And online promises that leave you wondering what's genuine and what could be a scam.
You shouldn't have to figure it all out alone.
Rooted. Simple. Effective.
Financial education built on clarity, culture, and confidence.
Rooted in Long-Term
YELEE focuses on patient, disciplined saving and investing — not speculation. This is wealth-building you can grow into.
YOU'LL LEARN
- Why long-term thinking matters more than short-term noise
- How small, regular savings add up over time
- How compounding quietly builds wealth
- How to stay steady through market changes
Rooted in Knowledge
Interactive learning covers the fundamentals with clarity and cultural relevance. Everything is self-paced.
YOU'LL LEARN
- Money mindset fundamentals
- Budgeting basics that fit real life
- Moving from saving-only to investing
- What stocks, bonds, and funds actually are
- Understanding risk safely
- How UK investment platforms operate
Rooted in Action
Learn → Practise → Apply. YELEE gives you the practical tools to turn knowledge into confidence. No pressure. No hype. Just grounded action when you're ready.
YOU'LL LEARN
- Understand long-term portfolios
- How to build a budget and savings plan you can stick to
- Step-by-step guidance
- Practical tools to build confidence before you invest for real
Life changes. Financial priorities change, too.
A new job, a baby, a separation, a move, a drop in income or an inheritance can change what matters financially. Explore scenarios, consider trade-offs and think through the questions worth asking before making decisions.
Life rarely sends a calendar invite.
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There is no single plan that fits everyone. Scenarios are for learning and reflection.
Go beyond reading. Put ideas into practice.
Practise with pretend money. Make mistakes for free.
Coming Summer 2027
BUDGETING
Where does your money go?
A practical way to see your everyday spending more clearly.
SAVING
Give your goal a plan.
Turn a savings goal into something you can work towards.
INVESTING
Learn before you leap.
Build confidence with the basics before making any decisions.
LIFE CHANGES
See the life-change scenarios →
When life shifts, money shifts too.
Explore scenarios such as changing jobs, welcoming a child, separating, moving home, losing income or receiving an inheritance.
These are educational exercises using hypothetical scenarios, not real financial accounts or personalised recommendations. No real transactions are made.
Your relationship with money has a story.
Family expectations, cultural experiences and the environment we grow up in can influence how we spend, save, share and think about wealth. Those influences are not the same for everyone, but they can be worth exploring.
YELEE brings perspectives informed by the lived experiences of people of African, Asian and Caribbean heritage in the UK into financial education that is practical, thoughtful and open to everyone.
A useful place to start.
Receive free financial education resources by email, with ideas and exercises to explore your money mindset and everyday financial choices.
Get a feel for YELEE's learning.
Explore a free resource to see how YELEE brings money, culture and real-life choices into the same conversation.
Read our free resourceStart where you are.
Freealways
Free resources covering the basics of budgeting, saving and investing.
Launching Summer 2027 · Sign up nowFrom£50/ year
From launch in Summer 2027, explore additional learning and practical tools through a paid annual subscription.
Get notified at launchFull details of what each level includes, and billing terms, will be shown before you subscribe.
Frequently asked questions
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Your money story is still being written.
Explore the beliefs, choices and life changes that shape your relationship with money.